Social networking giant Facebook has rolled out a new
"bandwidth targeting" feature globally for advertisers to help them
reach people based on the type of network.The move is especially relevant in emerging countries like
India, where limited data plans and feature phones are common.The US-based firm, which has over 1.32 billion users
globally, already offers advertisers to reach people based on the type of
device they use (smartphones, feature phones and tablets) as well as device
model and operating system.India, which is Facebook's second largest market in terms of
user-base, has nine lakh SMBs leveraging its platform.
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